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Revolutionizing the MotoGP™ Experience: Prima Pramac Racing Unveils Cutting-Edge Augmented Reality Hub for Fans

Prima Pramac Racing Team is thrilled to announce the launch of its innovative Augmented Reality (AR) Hub, set to redefine the fan experience during the 2024 racing season.


The Prima Pramac AR Hub is a groundbreaking digital platform that offers fans an immersive and interactive journey into the heart of the MotoGP™ action. This comprehensive hub provides fans with unprecedented access to information about riders, motorcycles, and the thrilling world of motorsports. In the next couple of weeks, the AR Hub will disclose:


Riders’ profiles, exploring in-depth profiles of each team rider, featuring career highlights, personal insights, and exclusive behind-the-scenes content;

Moto showcase, getting up close and personal with the cutting-edge motorcycles that power our team;

Visual box and Paddock Tours, taking a virtual tour of our team’s box and paddock areas, gaining exclusive access to spaces typically reserved for team members;

Sponsor spotlights, learning more about the valued partners and sponsors that support Prima Pramac Racing Team;

Interactive Quizzes and Games, engaging quizzes about Prima Pramac Racing and the world of motorsports.


Prima Pramac Racing is committed to enhancing the fan experience and fostering a deeper connection between supporters and the exciting world of MotoGP. The AR Hub is the latest initiative in our ongoing efforts to bring fans closer to the action and create lasting memories.


Gino Borsoi – Team Manager Prima Pramac Racing “This AR Hub is evidence of our dedication to innovation and fan engagement. We want our supporters to feel part of the team, and this cutting-edge platform allows them to do just that. The immersive experiences, interactive content, and behind-the-scenes access will make every race day an unforgettable event for our fans”.


The Prima Pramac Racing AR Hub is now live and accessible to fans worldwide.


To join the immersive MotoGP experience, visit today, access to our website or scan the QR code below.